How to Reach Luxury Planners for Hotel Events
Date: 7/5/2022 / Author: chovyLuxury planners are a group of highly-sought after people with the power to influence hotels in their decisions. They have high standards, but they also know that luxury comes at a price—and they're willing to pay it. In order for you to get their business, you need to be able to show them why your hotel is worth every penny.
Personalize your approach.
Personalize your approach.
The luxury hotel event planner is a busy, on-the-go professional who is responsible for creating and executing fantastic events at luxury hotels. They are a combination of marketing, operations and sales all rolled into one. As such, they have many demands on their time. Make it easy for them to respond to your request by using their name when contacting them. Also use their title (if applicable), company name and location (if applicable), as well as their industry or role within the organization (if applicable). If you can find out their contact information and include that in any communication with them as well – even better!
Understand the importance of customer relationships.
Customer relationship management (CRM) is the process of managing relationships with customers, while simultaneously improving their enjoyment and loyalty. It's a critical aspect of business growth and success, but it isn't as simple as it sounds.
If you want to build strong customer relationships, you need to communicate with those customers on a regular basis. You also need to be able to listen closely when they talk back—as well as react quickly when they have an issue or concern. In order for this process to work smoothly, it's important that all your employees are trained in effective communication techniques like active listening and empathy-based problem solving skills (EBS).
Show off your unique selling proposition.
Every good business has a unique selling proposition (USP). It's the one thing that makes your company stand out from the competition. A USP can be something as simple as a product feature or price point, but it can also be something more intangible, like your brand identity and personality. If you want to reach luxury planners for hotel events, you need to develop an attention-grabbing USP—and then convey it in every email and conversation you have with potential clients.
The best way to create a compelling USP is through research into your target audience's needs and desires. Think about what they're looking for in their ideal event planner: how much experience do they have? What kind of service do they expect? What are their budget limitations? Once you've identified these factors, think about how they affect what kinds of events you offer—and why those events will resonate with this particular clientele.
Once you've got this figured out, it's time for the fun part: sharing your findings with potential clients! You'll want to find ways of communicating this information that reflect both who your target audience is (i.e., affluent) and what makes them unique (their desire for high-quality products).
Give them something to talk about.
Give them something to talk about.
The best and most effective way to attract luxury planners is by giving them a reason to talk about your hotel, your event, and/or your brand. If they have something interesting to share with their followers and their clients, they'll be happy that you provided it for them.
Emphasize the value of face-to-face communications.
We live in a world where we think we can do everything online. But events are not an easy task to plan. If you want to get the best results from your event, there are some things that work better in person than over email or chat. Let's look at some of them:
A creative process requires creative thinking and a lot of communication. Planning an event is often a collaborative process between different departments within the organization and external vendors. You need all these people to brainstorm together in order for your idea to come alive for your attendees. In other words, it requires face-to-face communications or video calls so everyone can see each other's ideas at once, rather than just reading them on a screen or having one person send emails back and forth with another person who might not be available right away due to time zone differences (or just because they don't check their emails every second).
Direct engagement with planners is the key to winning their business.
It's important to understand that planners are often working on tight deadlines, with multiple clients and competing demands. They need to know that you can deliver what they need—and that it will be worth their while. Show them how your company can set them apart from the competition by providing personalized service and top-notch food and beverage.
Make sure that you can answer questions about your own unique approach, highlight its value in a clear way, and show how it will benefit the planner's clients. For example: “My winemaking philosophy emphasizes terroir, which means that each vintage is unique because it reflects its environment. In addition to having an established reputation for selecting excellent grapes from vineyards around the world (which makes my wines special), we also have our own production facility here in Napa Valley where we craft our wines with care every step of the way."
Conclusion
To sum up, we've covered a lot of ground in this post. We've looked at the ways that luxury planners can be reached, and how you should approach them. We hope that you've found some useful tips here to help guide your plans for meeting with luxury planners. The bottom line is that there are many different types of planners out there, so it's important that you understand what makes each group tick in order to reach them effectively